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Short-term rental market in Hall County heats up - Gainesville Times

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Lara Morrill and her husband, Bill, manage a three-bedroom rental home on the northwest side of Lake Lanier, near Cool Springs, and she said she’s been much busier than expected since starting in December of last year. One of her nextdoor neighbors who just bought a home is planning on renting too, she said. 

“We just kind of put a feeler out, and it was just really surprising how many people wanted to vacation there even in January and February,” Morrill said. “A lot of people, we were surprised, were booking an available week because they wanted a quiet place to work. They wanted a place to get away to.”

Tim Evans, the Greater Hall County Chamber of Commerce vice president of economic development, expects the short-term rental market to stay strong in Hall County through the rest of the year, he wrote in a statement. Rising airfare costs are a contributing factor, he wrote, because those costs may cause people to look for vacations within driving distance. 

“Our location in the Atlanta-Greenville-Charlotte region puts us within a few hours drive of more than 15 million people, but the largest part of that market, the Metro Atlanta Region, is right next door to us,” Evans wrote. “Many events, family gatherings and weddings that were postponed in 2020 are back on in 2021.”

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